KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Millennials

Posted by on February 5th, 2016

Millennials. A word we hear, read and learn more about every day. Why is the media so obsessed with millennials? Well, according to many sources and companies, millennials are impacting the way we do just about everything. By 2025, this demographic – loosely defined as those born from the early 1980s to the early 2000s […]

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The Market Opportunity Conundrum  

Posted by on January 27th, 2016

I call it the “Sliver Fallacy.” Not the catchiest name, I admit, but it gets the job done. It happens so often with micro-cap stocks, I can see it coming a mile away. Here’s how it plays out: The CEO of a company (let’s just call them Acme Widgets) is speaking to an investor. He’s […]

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Fed Rate Hike and Your IPO

Posted by on January 22nd, 2016

Fed Rate Hike and Your IPO How long did we wait for a rate hike? Wednesday, December 16th, the Federal Open Market Committee (FOMC) announced that the target range of the benchmark federal funds rate will be raised, from 0% to 0.25%, to 0.25% to 0.5%, effective on December 17, 2015. The unanimous vote marks […]

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Social Media: The Stock Market’s Crystal Ball?

Posted by on January 14th, 2016

Social media impacts just about everything. While said a bit tongue-in-cheek, the fact of the matter is that social media is a powerful means of communication, influencing everything from politics to dating to consumer purchasing patterns and, yes, even the stock market. Even back in 2013, Forbes had an article detailing examples of how social media impacted the price […]

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A Prescription to Combat the New Year’s Hangover

Posted by on January 13th, 2016

As the clock struck midnight last week ushering in the New Year, many hoped for a successful start to 2016. Fast-forward to the first day of trading for 2016 and those hopes were quickly dashed. With negative news coming out of China and oil prices continuing to tank, the Dow Jones Industrial Average was down as much […]

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