KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Taming Twitter’s Bulls and Bears

Posted by on August, 2015

In a July 2015 European Central Bank (ECB) report, researchers found, “Twitter bullishness has a statistically and economically significant predictive value in respect of share prices in the United States, the United Kingdom and Canada.” In fact, the study claims Twitter’s bullishness can even signal gains in daily returns the very next day. To pull […]

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“Pitching” a Home Run

Posted by on August, 2015

Publicists spend hours a day crafting a compelling pitch and creating the perfect subject line, all to generate coverage for their client. However, not all publicists spend enough time on what I consider to be the most important part of this process: researching the journalists and knowing the topics they are interested in. Journalists receive […]

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The Activist Investor—Friend or Foe?

Posted by on August, 2015

Say what you will about the hedge fund community – “They are overpaid”, “They benefit from access to better information.” There is no question, however, that hedge funds – specifically, activist investors – are good for the markets. Not a day goes by, or so it seems, that we don’t hear about an activist firm […]

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Disney is the latest company to be caught in the social media mouse trap

Posted by on August, 2015

We now live in a world where your words are never limited to just the audience or topic you wish to address, and statements live forever.  So while social media makes it easier to speak to a broad audience, it is important to consider what you are saying, when you are saying it and how […]

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Was The Hype That Surrounded Google+ Worth it?

Posted by on July, 2015

Social media is a landscape of constant change and evolution. Because of the amount of competition, a promising social media network can launch today and disappear tomorrow. Just a few years ago, Google+ seemed to be “the” social media platform, providing something unique from Twitter and Facebook. It was no surprise that Google+ initially received […]

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