At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

January, 2012

iAre iWe iBecoming iAn iApple iNation?

Posted by on January 31st, 2012

When Apple co-founder Steve Jobs passed away on October 5, 2011, many questioned the company’s ability to successfully move forward in the absence of a true visionary. Ye of little faith!!! At the close of market on January 24th, Apple reported its operating results for the first quarter since Jobs’ death – record sales and […]

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Value the American Depositary Receipt

Posted by on January 30th, 2012

As can be seen from a recently published article in BloombergBusinessWeek, more and more foreign issuers are recognizing the value of the American depositary receipt (ADR) as another means to allow U.S. investors to gain access to foreign companies.  ADR programs managed by banks such as BNY Mellon essentially package a foreign issuer’s common stock, […]

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Do You Have Enough “Klout”? Does it Really Matter?

Posted by on January 25th, 2012

If you are an active participant in the realm of social media, you actively gauge three things: 1) How many followers you have on Twitter (ahem); 2) Who you should ignore on Facebook for unwarranted and over-the-top political rants; and 3) Why did your Klout score drop again. Ok, ok, maybe those aren’t the three […]

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Put your Name on it!

Posted by on January 25th, 2012

Stop Hiding Behind the Anonymous I’m a huge fan of the media. I believe in its power, its vital role in a civil society and the need for free and unfettered speech. The vast majority of my professional career has been working in and around the media. For years I’ve watched the growth of social […]

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Pitching Roadblocks and the Social Media Savior

Posted by on January 20th, 2012

If you’re in PR, you’ve probably hit the pitching wall: these reporters aren’t answering their phones, no one is responding to my emails, are there even live people who work at The New York Times? How am I supposed to get coverage when I can’t even get through the main switchboard? When it’s gotten so […]

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