At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

FireEye Earnings: A “Flameless” Conference Call

Posted by on November 19th, 2015

Earlier this month, FireEye (FEYE) reported 3Q15 revenue and non-GAAP EPS of $42.8 million and ($0.12), versus consensus expectations for $41.3 million and ($0.13), respectively. On Wednesday, November 4that 3:55pm, shares were trading at $28.92. After the company released its results at 4:00pm they tumbled nearly 25%, reaching $21.80 on November 5th at 10:55am, 18 […]

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5 Note-Worthy #EpicFails Made By Big Brands on Social Media

Posted by on November 12th, 2015

Social media is a rapidly evolving landscape. It began as a platform for social enthusiasts to stay connected with current friends, and even to make new ones. Today, social media has turned into one of the primary avenues companies use to amplify their business to their target audience. Facebook, Twitter, Instagram, Snapchat and more are […]

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A Ringing Endorsement for the Telephone

Posted by on November 3rd, 2015

Before joining KCSA a little less than one year ago, the majority of my pitches were to print reporters. At KCSA, however, I spend a lot of time pitching TV producers—which means I’ve spent a lot of time developing new relationships and approaches in order to help clients get on TV. It’s one thing to […]

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The Shareholder Letter: Bridging the Short- and Long-Term

Posted by on October 26th, 2015

Our client base at KCSA is comprised primarily of micro- and small-cap companies, and it’s no secret that the pace at which they grow varies. The disparity in these rates of progress—disclosed on a quarterly basis—drives share price volatility (or lack thereof). “Earnings” and the circumstances impacting them indicate the likelihood of profitability (or, again, […]

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“Opening Pandora’s (Music) Box: How the Streaming Giant is Changing the Game”

Posted by on October 20th, 2015

The ensemble that is the music industry has always been an interesting beast to follow—for example, when MTV launched in 1981 or when President Bush (in 2001) declared 8-Mile rapper Eminem, “the biggest threat to American youth since Polio.” Whether you’re a musician, a music curator, or simply a consumer of music, the industry touches […]

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