At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

How Will Businesses Use Facebook in 2015?

Posted by on November 17, 2014

As social networks become increasingly more reliant on paid brand posts, big changes are being made to their platforms that will directly affect companies. Brands that previously used social channels to get their word out without paid content will soon have to consider putting their money where their mouth is. Facebook recently announced a new […]

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The Down Low on SEO

Posted by on June 25, 2014

You have spent months designing and developing the perfect website. You are thrilled with the final product and excited to show it off to the world. But how will prospective customers find your new site? With more than 80% of consumers starting their search process online from home and spending an average of 79 days […]

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High Frequency Trading – Wall Street’s Latest Darling or Next Regulation Nightmare?

Posted by on June 17, 2014

Last weekend I was having a conversation with a group of friends regarding Flash Boys, the recent book by former Wall Street traitor trader turned author, Michael Lewis. The book focuses on high-frequency trading which is a type of trading that uses sophisticated computer algorithms and technological tools to rapidly trade securities within nanoseconds. In […]

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Owner of the LA Clippers: Steve Ballmer?

Posted by on June 5, 2014

Being inspired by Vincent Piazza’s blog on realizing intrinsic value in basketball, I felt the time was right to speak about the latest development with the LA Clippers. To preface, I am not a huge sports follower, but I have always been intrigued by the business itself. When I heard that Steve Ballmer, former CEO […]

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KCSA Eats Its Own Cooking

Posted by on May 23, 2014

PR firms like mine consistently give strategic counsel to our clients on the value of content creation.  There isn’t a new business pitch, kick off meeting or brain storm that doesn’t result in a recommendation involving the creation of professionally produced video. People just don’t read anymore, but what they do watch is video. LOTS […]

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