At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Is it the Horse, or the Jockey?

Posted by on October 1st, 2015

Many of KCSA’s clients are small, frequently falling within the emerging growth category (as defined by the JOBS Act). Investors evaluating these early-stage companies use a different set of metrics than those used to evaluate large- or mega-cap companies. For example, Instead of Enterprise Value or P/E, PMs and analysts often look at more qualitative […]

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Public Company Time Crunch

Posted by on September 23rd, 2015

  At KCSA, many of our clients are micro- and small-cap companies. They often have a product or service that’s just come to market. Usually, the companies are pre-revenue or have just begun to generate sales. In a sense, they resemble start-ups. The difference is your average venture-backed start-up in Silicon Valley doesn’t have to […]

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This 160-Year Old Company is Becoming a New Media Content Pioneer

Posted by on September 21st, 2015

When you think of the brand Burberry, it’s likely that you don’t think of Snapchat or Apple Music… yet surprisingly, this 160-year-old brand is one of the top fashion houses successfully leveraging social media. Case in point: This Sunday, Burberry unveiled its new collection on Snapchat before its London fashion show. When it comes to […]

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Non-Deal Roadshows: Speed Dating for Companies and Investors

Posted by on September 16th, 2015

Now that Labor Day is over and summer is coming to a close, investors are back in the office catching up from their end of summer vacations. That also means investor conferences are back in full swing, with management teams looking to maximize their time while attending/presenting at these events.  One recommendation we typically make […]

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Prepping Clients for Interviews – Taking Cues from The End of the Tour

Posted by on September 8th, 2015

As a former reporter who crossed over into media relations five years ago, I thought that I knew everything there was to know about the journalist-source relationship when I walked into the theater to see The End of the Tour, a movie that chronicles a multi-day interview between author David Foster Wallace and Rolling Stone […]

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