KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

“Pitching” a Home Run

Posted by on August, 2015

Publicists spend hours a day crafting a compelling pitch and creating the perfect subject line, all to generate coverage for their client. However, not all publicists spend enough time on what I consider to be the most important part of this process: researching the journalists and knowing the topics they are interested in. Journalists receive […]

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The Activist Investor—Friend or Foe?

Posted by on August, 2015

Say what you will about the hedge fund community – “They are overpaid”, “They benefit from access to better information.” There is no question, however, that hedge funds – specifically, activist investors – are good for the markets. Not a day goes by, or so it seems, that we don’t hear about an activist firm […]

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Disney is the latest company to be caught in the social media mouse trap

Posted by on August, 2015

We now live in a world where your words are never limited to just the audience or topic you wish to address, and statements live forever.  So while social media makes it easier to speak to a broad audience, it is important to consider what you are saying, when you are saying it and how […]

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See and Be Seen: The Importance of Attending Investment Banking Conferences

Posted by on March, 2015

I’m currently on a flight back from the 26th Annual Roth Capital Conference in Laguna Niguel. Each year, Roth brings together more than 400 companies and 1,500+ institutional investors, and it is easily one of the premier micro-cap conferences in the United States. As such, the opportunity inherent in attending is two-fold: first, there is […]

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Tesla’s Magical Marketing Machine Runs Out of Power on Recent Earnings Call

Posted by on March, 2015

If you’ve spent any time around the financial sector, you have likely heard of Elon Musk’s magical silver tongue and how he uses it to tie up the brightest minds on Wall Street, convincing them not to “look underneath the hood” into how he runs Tesla. Investors seemingly believe that the performance of Tesla’s revolutionary […]

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How Will Businesses Use Facebook in 2015?

Posted by on November, 2014

As social networks become increasingly more reliant on paid brand posts, big changes are being made to their platforms that will directly affect companies. Brands that previously used social channels to get their word out without paid content will soon have to consider putting their money where their mouth is. Facebook recently announced a new […]

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