KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

See and Be Seen: The Importance of Attending Investment Banking Conferences

Posted by on March 23, 2015

I’m currently on a flight back from the 26th Annual Roth Capital Conference in Laguna Niguel. Each year, Roth brings together more than 400 companies and 1,500+ institutional investors, and it is easily one of the premier micro-cap conferences in the United States. As such, the opportunity inherent in attending is two-fold: first, there is […]

read more

Tesla’s Magical Marketing Machine Runs Out of Power on Recent Earnings Call

Posted by on March 19, 2015

If you’ve spent any time around the financial sector, you have likely heard of Elon Musk’s magical silver tongue and how he uses it to tie up the brightest minds on Wall Street, convincing them not to “look underneath the hood” into how he runs Tesla. Investors seemingly believe that the performance of Tesla’s revolutionary […]

read more

How Will Businesses Use Facebook in 2015?

Posted by on November 17, 2014

As social networks become increasingly more reliant on paid brand posts, big changes are being made to their platforms that will directly affect companies. Brands that previously used social channels to get their word out without paid content will soon have to consider putting their money where their mouth is. Facebook recently announced a new […]

read more

The Down Low on SEO

Posted by on June 25, 2014

You have spent months designing and developing the perfect website. You are thrilled with the final product and excited to show it off to the world. But how will prospective customers find your new site? With more than 80% of consumers starting their search process online from home and spending an average of 79 days […]

read more

High Frequency Trading – Wall Street’s Latest Darling or Next Regulation Nightmare?

Posted by on June 17, 2014

Last weekend I was having a conversation with a group of friends regarding Flash Boys, the recent book by former Wall Street traitor trader turned author, Michael Lewis. The book focuses on high-frequency trading which is a type of trading that uses sophisticated computer algorithms and technological tools to rapidly trade securities within nanoseconds. In […]

read more