KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

Bloomberg Businessweek

Posted by on April 22nd, 2010

So, tomorrow, the first issue of Bloomberg Businessweek hits the stands.

The Wall Street Journal reported today that there will be increased editorial coverage (albeit mostly from Bloomberg staff reporters). This new publication is a positive for the public relations industry – another outlet to approach – but not necessarily.

The public relations industry is no doubt evolving away from traditional media relations and more towards online/non-traditional/digital marketing strategies. Hence, clients and those who engage public relations firms need to be thinking more broadly about their communications objectives and strategies.

As we quickly are being forced to realize, the “media hit” can no longer be considered the be all/end all. It will always be an important component of a strategic communications program – but there are many other and equally as effective ways to get the message out to the targeted audience . . . stay tuned . . .