How Will Instagram Video Affect Social?

Posted by on June 20th, 2013

In April of last year, Facebook purchased Instagram for one billion dollars in cash and stock in a move that sent shock-waves through the social universe. At the time there was a lot of criticism that one billion dollars was too much for a nine person company that had yet to monetize themselves.  At the time Mark Zuckerburg pledged “We will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.” Today through a surprise announcement, Facebook debuted Instagram’s video capabilities and showcased its features and functions.

For the first year of Facebook and Instagram’s relationship, the big moves we had seen were Twitter blocking Instagram previews and the release of Vine. However, much like Facebook has done time and time again in the past they have shown that they do not need to be first to market when they can instead be best to market.  With many brands already having an established following on Instagram, this release makes it easier to control owned media through fewer channels.

While I do not know what the final ripple effect will be, I do know there are a lot of people at Twitter that are less than thrilled.

Key Features:

  • 15 second video
  • 13 custom filters
  • Ability to delete portions of video
  • Ability to select cover frame
  • Cinematic stabilization for video