Networking and Knowledge: The Role of PRSA

Posted by on August 31st, 2016

Communications and public relations professionals should constantly keep up to date with industry trends, consume media and continue their overall learning. As a student, this type of learnings is facilitated by clubs and professors who devote significant time and effort to ensuring you maximize every opportunity, as well as your overall college experience. However, if you are currently a professional, you may have noticed that it can be difficult to juggle clients’ needs, a busy workload and your own personal development.

Fortunately, the Public Relations Student Society of America (PRSSA) has been supporting the growth of PR professionals since 1947. The PRSSA, which is comprised of more than 11,000 students and advisors, has successfully united aspiring PR professionals with established professionals in the industry for decades.

I had the privilege of being introduced to PRSSA from one of the aforementioned motivational professors when I was at Baruch College. The most significant advantage of joining this particular organization was the inspiration and mentorship I garnered from student peers and professionals who were thriving in the industry. By the time I reached my senior year of college, I had accrued an impressive collection of event passes, agency tours and networking experience.

Upon entering the PR industry as a professional, PRSSA introduces the Public Relations Society of America (PRSA) for those ready to tackle the field. PRSA provides professional development, sets standards of excellence, and upholds principles of ethics for its members. It also organizes countless workshops and webinars to help PR industry pros maintain relevant skillsets in a fast-evolving media landscape. What better way to keep learning after college than with help from over 22,000 public relations and communications professionals? PRSA also facilitates introductions to prominent journalists and helps ease the networking process.

In a field that is ever-changing, a PR professional should also be evolving and building their industry acumen. Whether it’s relevant networking tips, professional certifications, or the opportunity to reflect on nascent media trends with peers, PRSA can help.