KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

The Potential for a Second Chance

Posted by on June 13th, 2016

No one knows more about second chances than Hillary Clinton. She has risen from the ashes of her husband’s impeachment and subsequent acquittal, establishing herself as a major force in U.S. and global politics. I’d say it’s safe to assume, however, that she couldn’t imagine finding herself once again embroiled in such a high profile […]

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Millennials and Meaning: Employee Engagement in our Digital, Mobile Age

Posted by on June 10th, 2016

Employees are an integral stakeholder and, most importantly, an ambassador for a company’s brand. As evidenced by various high-profile PR challenges, for example Yelp, Applebee’s and here, a disengaged worker can act out and cause untold damage to your company’s reputation – no matter what industry you work in. To address these newly empowered employees, […]

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The New World Order: The Importance of Optimizing Your Website for Mobile.

Posted by on June 7th, 2016

Mobile devices are changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; therefore having a mobile-friendly website has become critical. Let’s review some stats. Mobile usage has overtaken desktop internet usage. Mobile digital media time […]

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Three True Stories that Prove the Media has Never Been Objective Or, Facebook Edits Your News…Get Over It

Posted by on June 7th, 2016

There is a truth about the media that PR people have always known, and the public is quickly coming around to realizing, as well. The media is not objective. It never has been, and it never will be.   Most importantly, the definition of what the “media” is has changed so dramatically over the past […]

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Why Your Brand Doesn’t Have To Fail (Even If Your CEO Does)

Posted by on June 7th, 2016

Recently I penned an article for Forbes.com looking at how two major CEO failings impacted their respective company’s corporate reputation. The article took a deep dive look into the communications practices of Lending Club after the ousting of  Lending Club’s CEO, Renaud Laplanche and of J. Walter Thompson after its CEO, Gustavo Martinez, was let […]

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