Social Media: What to Expect in 2014

Posted by on January 3rd, 2014

It’s nearly impossible to predict what the social space will bring in the coming year but that won’t stop us from having a little fun and taking a look into the “social media crystal ball” to predict what might happen in 2014.

  • Filling in the Generation Gap: In the past few years we’ve seen social media go from being a hangout (if you will) for early adopters and millennials to a place where all generations can engage, share their thoughts and opinions.
  • Employees Are Your Biggest Fans: In 2013 companies took notice that employees can be a brands biggest asset … or in some cases the biggest downfall. When brands put in place simple guidelines that allow employees to use their digital savvy to build up awareness for their companies and activations, they can see that their best brand advocates are their own people. Companies like Mastercard are leading the way in these efforts.

  • Video Is Necessary: This is something that will certainly carry over from 2013 but will be even more important for brands in 2014. Brands, if they haven’t already, will need to start to embrace short form video, like Instagram’s 15 second format, which will allow companies to create content that is both easily digestible and more cost efficient.
  • Social Media Is Not Free: This seems to be an annual mention – and in turn a prediction, however as the years pass brands are starting to realize that like all marketing efforts, a little money can go a long way in the social space. In 2014 brands will realize that there is a strong return on the investment and therefore a value in putting money behind their social media efforts.
  • Social Ad Integration: Each year we see that ads across all social media platforms become more and more entwined with organic social media content. This will continue to happen throughout 2014 as we see ads appear in our Instagram feed and will soon pop up in your Google+ feed. So what’s next? Snapchat ads? :)

What do you think are some upcoming trends? We’d love to hear your thoughts – email me at kmassaro@kcsa.com and let’s chat!