At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Journalists and Public Relations Professionals: Working Together for the Good of the Story

Posted by on April 12th, 2013

If someone would have asked me five years ago what I’d be doing with my life at this point in my career, I never would have imagined that I’d be working in public relations. In fact, for most of my (young) professional life, I’ve actually been on the other side of the spectrum: in journalism […]

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Rumor has it the NCAA Tournament decreases productivity. Talk to me after earnings!

Posted by on March 28th, 2013

Last Wednesday as I sat in my apartment having breakfast, I was watching a morning talk show where I am usually updated on which celebrity couple is having a child or some idiotic dance craze that is sweeping the nation via YouTube. However, on this day, the talk show hosts were discussing something which I […]

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The JOBS Act- Full employment for PR and Marketing Firms?

Posted by on March 27th, 2013

Last year the federal government passed what could be a transformative piece of legislation known as the Jumpstart Our Business Act (or JOBS Act for short). This piece of legislation is intended to help small businesses grow dramatically by allowing them to access new capital from the markets. This legislation also has potentially sweeping ramifications […]

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Philosophical Musings on Coverage

Posted by on March 21st, 2013

It’s like the proverbial tree in the woods:  if you secure coverage but your target audience doesn’t read it, does it count? Try not to spend too much time philosophizing on this mind bender, there is a set of tactics to help ensure that your coverage does, in fact, make a sound if no one […]

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Open Office concept vs. Working from Home

Posted by on March 19th, 2013

Recently the new CEO of Yahoo, Marissa Mayer banned Yahoo employees from working at home.  This has struck up a very interesting conversation in the media and companies around the country about the value of being in an office environment.  Even in my household the benefits of working at home are a common topic as […]

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