KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Tradition vs. Technology in the IR World

Posted by on January 18th, 2013

Recently I went to my first investor conference to observe one of my clients’ presentations.  The investors were already seated as the CEO began his speech.  Then, at the last minute, a gray haired veteran investor strolled into the room, sat down next to me, pulled out a large notebook from a bag filled with […]

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How to “Win” as a Professional in a Highly Competitive Space

Posted by on January 9th, 2013

During the past few years, several industries have skyrocketed in terms of brand priorities; communications and technology are two such industries. Whether you believe in making work-related New Year’s resolutions or not, every successful communications and technology professional constantly strives for greatness in an increasingly crowded and competitive space. A new year means new campaigns, […]

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The SEC, Social Media and Investor Relations

Posted by on December 18th, 2012

This morning I had the opportunity to deliver a lecture on social media and investor relations to the Israeli Investor Relations Forum, a group of IR officers from prominent Israel’s companies including: Bank Hapoalim, Bank Leumi, Delek Group and many others. Similar to U .S. public companies, Israel’s public companies that trade on the U.S. […]

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6 Steps to Build Good Karma with Your Editorial Contacts

Posted by on December 13th, 2012

I was recently asked by Margot Lester, a part time reporter and content provider at The Word Factory, to write a blog on why, I, as a PR professional, often touch base with my media contacts. Margot said, “I’m always talking about how much this (touching base) means to reporters like me – how it […]

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Be Careful What You Write…

Posted by on December 5th, 2012

As a communications professional, I am always double, triple and quadruple checking any written word of communication, even after having it reviewed by fellow teammates.  Not only is this good practice, I’ve found that it is general practice and prevents some serious (and/or minor) mistakes.  From press releases to presentations to daily emails, a thorough […]

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