At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Think Before You Pitch

Posted by on November 20th, 2012

The consolidation of newsrooms across the country shows no signs of slowing down, and it is not just confined to local news outlets.  In the last month or so, Newsweek shut down its print edition and NBC Universal announced major layoffs. For public relations professionals this not only means less pages (and opportunities) to get […]

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Rookie Mistakes: 4 Life Lessons You Can Learn From My First 6 Months in the “Real World”

Posted by on October 24th, 2012

I’m quickly approaching my six month anniversary in the working world and, along with copious amounts of business cards and an internal clock that stubbornly wakes me up before 9:00am every Saturday, I’ve acquired a bit of worldly wisdom. Granted, most of that wisdom has come from making traumatizing, cringe-inducing mistakes, but in the spirit of […]

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The end of Newsweek as a print publication. Should you actually care?

Posted by on October 22nd, 2012

This week one of the three big news weekly magazines announced that it was ceasing print of the physical version of its publication. After a good amount of breast beating amongst the media, I have been asked by friends and colleagues if we should care that Newsweek is going digital only. My answer to that […]

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Why Books with “New Media” in the Title Should No Longer be Actual Books

Posted by on October 5th, 2012

A Book Review for: Rethinking Reputation – How PR Trumps Marketing and Advertising in the New Media World by Fraser P. Seitel and John Doorley The book starts out with a story about the “Father of PR.” If you are thinking PT Barnum, you would be wrong.  It’s MOSES! No doubt a great communicator – […]

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The Coming Wave of New gTLDs and What it Means for You and Your Clients

Posted by on October 2nd, 2012

Everyone knows what a gTLD is right?  Well, actually you do.  A gTLD is a generic top level domain, the .whatever you type in the browser bar when you want to surf to a website.  Right now there are approximately 20 approved gTLDs that undergird the structure of the internet, think .com, .gov, .edu, and […]

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