KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Corporate Blogging Best Practices: Building & Boosting Influence through Thought Leadership

Posted by on September 26th, 2012

On Tuesday I participated in PRNewswire’s “Corporate Blogging Best Practices: Building & Boosting Influence through Thought Leadership” (part of their ongoing webinar education series)  I joined Thomas Hynes, Manager of Blogger Relations for PRNewswire in a discussion of  blogging best practices including: content strategy, how to get your blog read, understanding how to use key words […]

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CEOs’ Fear of Twitter – Why This Platform Can Be Friend Not Foe

Posted by on September 26th, 2012

Today’s Wall Street Journal ran a piece titled “140 Characters of Risk: Some CEOs Fear Twitter,” which I found particularly interesting. The article notes that “While many companies have taken to Twitter, their executives avoid it for fear of making public missteps. Still, some are attempting to navigate the world of social media with aplomb.” […]

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Passion Holds the Key to Success

Posted by on September 25th, 2012

Consider what makes a Company tick? What’s that secret sauce to growing those tiny micro-cap companies to fruition? Can it be talented people? A steady market? Great technology? Yes – it is definitely all those things. But, one tiny factor that causes big waves is passion. Once sprinkled on, all these things produce a winning […]

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Social Media and Its Professional Impact

Posted by on September 20th, 2012

Before I graduated college and began working at KCSA, I used social media solely as a way to keep up with friends. I didn’t think about all the ways that social media could impact life outside of my personal circle. After spending more time learning the tricks of the social media trade, I realized there […]

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Love Him or Hate Him: The Undeniable Power of the Spoken Word of Bill Clinton

Posted by on September 17th, 2012

During the 2008 election, former President of the United States Bill Clinton was essentially shunned by the Obama campaign team, viewed as having the potential to overshadow Barack Obama. Four years later, I clearly see why. With a speech that will be remembered for years to come, silver-haired, silver-tonged Bill Clinton once again proved the […]

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