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Get Your Priorities Straight: One of the Most Important Skills for a Communications Professional to Have

Posted by on January 24th, 2014

Those of us who work at an agency are no strangers to juggling. Not one member on the KCSA team only works on one or two accounts; more likely it is closer to seven or eight. To compound the frenzy of addressing multiple client needs, most of us have to prioritize tasks from several managers […]

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Coca-Cola Journey

Posted by on October 24th, 2013

I recently had the opportunity to hear Ashley Brown, Group Director of Digital Communications and Social Media at The Coca-Cola Company speak at the PRWeek Annual Conference. For a PR professional, like me, it was both scary and inspiring at the same time. Coke, a behemoth organization, took such a risk with its communications function […]

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