At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Lewis Goldberg on “The End of Public Relations”

Posted by on August 12th, 2010

Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.” “There’s no such thing as public relations, there’s only communications.” “Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.” […]

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Corporate Internet Video is Here

Posted by on May 28th, 2010

Anyone in communications advocates that content is king, and many industry leaders have been touting that Internet video is a key communications tool. However, many brands believed that Internet video was a tactic to target only consumers, until recently. With the expansion of the Wall Street Journal Digital Video Network and the launch of Reuters […]

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Bloomberg Businessweek

Posted by on April 22nd, 2010

So, tomorrow, the first issue of Bloomberg Businessweek hits the stands. The Wall Street Journal reported today that there will be increased editorial coverage (albeit mostly from Bloomberg staff reporters). This new publication is a positive for the public relations industry – another outlet to approach – but not necessarily. The public relations industry is […]

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Security in Traveling

Posted by on December 16th, 2009

For the last six months, KCSA has been producing a security-related webinar series for our client Insite Security, a company specializing in personal security for high net worth individuals as well as large national and multi-national corporations. In that time, they’ve covered a number of issues including how companies should be preparing for the swine […]

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