At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

The Down Low on SEO

Posted by on June 25th, 2014

You have spent months designing and developing the perfect website. You are thrilled with the final product and excited to show it off to the world. But how will prospective customers find your new site? With more than 80% of consumers starting their search process online from home and spending an average of 79 days […]

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Marketing Highlights of 2013

Posted by on December 20th, 2013

As we approach the holidays and the beginning of a new year, I thought it would be fun to take a look back over 2013 to see what brands and campaigns stood out with a real marketing moment. It seems that 2013 was all about content and how brands used that content in different channels […]

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The JOBS Act- Full employment for PR and Marketing Firms?

Posted by on March 27th, 2013

Last year the federal government passed what could be a transformative piece of legislation known as the Jumpstart Our Business Act (or JOBS Act for short). This piece of legislation is intended to help small businesses grow dramatically by allowing them to access new capital from the markets. This legislation also has potentially sweeping ramifications […]

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Philosophical Musings on Coverage

Posted by on March 21st, 2013

It’s like the proverbial tree in the woods:  if you secure coverage but your target audience doesn’t read it, does it count? Try not to spend too much time philosophizing on this mind bender, there is a set of tactics to help ensure that your coverage does, in fact, make a sound if no one […]

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Going from Intern to Employee

Posted by on May 24th, 2012

When I graduated college, a little over a year ago, I had the cocky and naïve notion that there would be hundreds of employers knocking down my door and all the stories about the inability to find jobs didn’t apply to me. Well, five months later, after going on interview after interview, I found out […]

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