At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Steal This Blog

Posted by on February 10th, 2012

If you’re wondering why I’m advising you to steal something I wrote, you haven’t been paying attention to the complete 180 that has happened in marketing. Here are the top 5 reasons to get on the bus. If you can remember the revolution, you weren’t really there If you’re still talking about the change that’s coming and […]

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Three Weeks in One

Posted by on April 18th, 2011

Adweek Absorbs Its Sister Pubs Brandweek and Mediaweek The consolidation of Brandweek and Mediaweek into Adweek (as reported in today’s WSJ) has been a long time coming. As a subscriber to all three, I’ve watched for years as each publication got smaller and smaller until they were meager pamphlet-sized issues that should have been called […]

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News Corp.’s iPad Pub “The Daily” Is the App That Changes the Media Industry

Posted by on February 10th, 2011

From today’s Bulldog Reporter’s Daily Dog: Issue Date: Daily Dog – February 10, 2011 With the launch of “The Daily” on Apple’s iPad, the question needs to be asked: Is this the future of media? I would say unequivocally yes. Digital media, blogs, Twitter and the like are fabulous. They give people unfettered access to opinions […]

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Bloomberg Businessweek

Posted by on April 22nd, 2010

So, tomorrow, the first issue of Bloomberg Businessweek hits the stands. The Wall Street Journal reported today that there will be increased editorial coverage (albeit mostly from Bloomberg staff reporters). This new publication is a positive for the public relations industry – another outlet to approach – but not necessarily. The public relations industry is […]

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The Changed Media Landscape

Posted by on November 20th, 2009

While the entire business community has been hit hard over the past year, the media industry keeps pumping out more bad news.  This week the Audit Bureau of Circulations released a report stating that the average weekday newspaper circulation dropped nearly 11 percent (for the six month period ending Sept. 30).  The report also indicated […]

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