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What Makes a Great Pitch?

Posted by on October 30th, 2013

A couple of months ago, I came across a journalist testimonial on Muck Rack on the 10 things that PR professionals do that immediately get their e-mails deleted by reporters. In the piece, the journalist, USA Today writer Natalie DiBlasio, infers that while she understands how stressful the public relations environment can be, account executives […]

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Public Relations and the Need for Organization

Posted by on July 17th, 2013

I recently visited my friend’s apartment – she had just found a Craigslist roommate to fill a vacant room and wanted someone to come over and gawk at all the stuff the new girl had dumped off.  When I arrived, there were trash bags piled high in the living room, miscellaneous kitchenware scattered around and […]

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