At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

“Opening Pandora’s (Music) Box: How the Streaming Giant is Changing the Game”

Posted by on October 20th, 2015

The ensemble that is the music industry has always been an interesting beast to follow—for example, when MTV launched in 1981 or when President Bush (in 2001) declared 8-Mile rapper Eminem, “the biggest threat to American youth since Polio.” Whether you’re a musician, a music curator, or simply a consumer of music, the industry touches […]

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KCSA Eats Its Own Cooking

Posted by on May 23rd, 2014

PR firms like mine consistently give strategic counsel to our clients on the value of content creation.  There isn’t a new business pitch, kick off meeting or brain storm that doesn’t result in a recommendation involving the creation of professionally produced video. People just don’t read anymore, but what they do watch is video. LOTS […]

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The Anonymous Short: Seeking Alpha and Message Boards

Posted by on March 20th, 2014

KCSA represents a lot of smaller public companies that often have a very vocal group of retail investors with large short positions.  The “shorts” will often write negative content about these companies in an attempt to drive down the price of the stock and generate significant and outside returns.  Our clients are very sensitive to […]

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Get Your Priorities Straight: One of the Most Important Skills for a Communications Professional to Have

Posted by on January 24th, 2014

Those of us who work at an agency are no strangers to juggling. Not one member on the KCSA team only works on one or two accounts; more likely it is closer to seven or eight. To compound the frenzy of addressing multiple client needs, most of us have to prioritize tasks from several managers […]

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What Makes a Great Pitch?

Posted by on October 30th, 2013

A couple of months ago, I came across a journalist testimonial on Muck Rack on the 10 things that PR professionals do that immediately get their e-mails deleted by reporters. In the piece, the journalist, USA Today writer Natalie DiBlasio, infers that while she understands how stressful the public relations environment can be, account executives […]

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