KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

Coca-Cola Journey

Posted by on October 24th, 2013

I recently had the opportunity to hear Ashley Brown, Group Director of Digital Communications and Social Media at The Coca-Cola Company speak at the PRWeek Annual Conference. For a PR professional, like me, it was both scary and inspiring at the same time. Coke, a behemoth organization, took such a risk with its communications function […]

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A Completely Avoidable Mistake Becomes a Lesson in Mea Culpa and Crisis Communications

Posted by on September 19th, 2013

Massachusetts Port Authority What Where You Thinking?! On Wednesday, September 11, 2013, on the 12th anniversary of the September 11 attacks, the Massachusetts Port Authority (Massport) conducted a fire training exercise at Boston Logan International Airport. Really? Yes, really!  Unfortunately, Massport made a major PR blunder in the planning and execution of this fire drill, […]

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Time Heals All – A Bit of Positive PR and Great Golf Doesn’t Hurt Either

Posted by on August 7th, 2013

Thanksgiving 2009 almost seems like a lifetime ago, and if you’re Tiger Woods, you couldn’t be more pleased.   As all of you remember, that was the day when Tiger’s highly controlled image was blown to smithereens.  Not only did his wife (allegedly ) attack him with a Nike driver after finding out about his cheating […]

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Words Matter

Posted by on July 29th, 2013

On my first day of working at KCSA this past June, I read over the edits one of my supervisors had made on the first draft of a press release. “What does this mean?” read the comment bubble. “Words have to have a meaning.” I was instantly brought back to a moment in 7th grade […]

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Public Relations and the Need for Organization

Posted by on July 17th, 2013

I recently visited my friend’s apartment – she had just found a Craigslist roommate to fill a vacant room and wanted someone to come over and gawk at all the stuff the new girl had dumped off.  When I arrived, there were trash bags piled high in the living room, miscellaneous kitchenware scattered around and […]

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