At KCSA, we encourage all of our professionals to take a position and contribute to the KCSA Blog. KCSA is committed to fostering professional development, thoughtfulness and a collaborative environment.

The Fall of Famous Foodies

Posted by on July 3rd, 2013

Nobody is perfect. We are all flawed.  We can see that as we watch the public whipping of Paula Deen. As a fan of hers  (and a food blogger – insert shameless plug here), of course I’m disappointed and saddened by her recent admission to using racial slurs and her “apology” tour – because that’s […]

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Bloomberg – Blown Out of Proportion?

Posted by on May 16th, 2013

This week has been a truly amazing week in the world of media! Barbara Walters announced her retirement, Angelina Jolie choose to break the news that she had a preventive double mastectomy through a powerful op-ed in the New York Times, the Justice Department subpoenaed and seized phone records from the Associated Press without warning […]

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Journalists and Public Relations Professionals: Working Together for the Good of the Story

Posted by on April 12th, 2013

If someone would have asked me five years ago what I’d be doing with my life at this point in my career, I never would have imagined that I’d be working in public relations. In fact, for most of my (young) professional life, I’ve actually been on the other side of the spectrum: in journalism […]

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The JOBS Act- Full employment for PR and Marketing Firms?

Posted by on March 27th, 2013

Last year the federal government passed what could be a transformative piece of legislation known as the Jumpstart Our Business Act (or JOBS Act for short). This piece of legislation is intended to help small businesses grow dramatically by allowing them to access new capital from the markets. This legislation also has potentially sweeping ramifications […]

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Philosophical Musings on Coverage

Posted by on March 21st, 2013

It’s like the proverbial tree in the woods:  if you secure coverage but your target audience doesn’t read it, does it count? Try not to spend too much time philosophizing on this mind bender, there is a set of tactics to help ensure that your coverage does, in fact, make a sound if no one […]

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