KCSA PUBLIC RELATIONS, INVESTOR RELATIONS BLOG

The Down Low on SEO

Posted by on June 25th, 2014

You have spent months designing and developing the perfect website. You are thrilled with the final product and excited to show it off to the world. But how will prospective customers find your new site? With more than 80% of consumers starting their search process online from home and spending an average of 79 days gathering information before making a purchase, search engine optimization (SEO) is essential. Here’s what you need to know to help get your site noticed.

There are 4“C”s of SEO that should be considered when implementing an SEO plan.

• Code – Behind the scenes.
Code is all of the stuff that happens on the backend and is what the search engines track to assess a site’s ranking. It’s important that your web developer builds your site in a search friendly way and adheres to Google’s webmaster best practices. Following these guidelines will help Google find, index and rank your site.

• Content – Still a #1 priority.
Content continues to be an essential element of search. Content extends beyond just using relevant keywords or writing blog posts. Content can include whitepapers, infographics, reviews or even videos. Keeping your audience engaged with fresh content that is relevant and worth sharing will keep them coming back and help your SEO efforts.

• Credibility – What do others think about you?
Credibility is all about building relationships with key influencers in the space to build links. The key here is to make sure the links are reputable. Buying links is not an acceptable tactic and will not help your SEO efforts. This is where a public relations program can come in to help raise brand awareness and build your credibility through quality links.

• Connections – Get points for being social!
Get socializing! Social signals have a direct influence on search, particularly when it comes to Google+. It is important to optimize social media profiles to incorporate SEO best practices and include sharing modules on your site so that content can be easily shared with others.

In addition, Google Authorship continues to play an important role when  it comes to SEO. As a recent Digiday article puts it, Google Authorship isn’t “new” however it has recently caught on and should be a part of any business’ SEO plan. Using Google Authorship adds a visual to your content when it appears in search, ultimately helping with the click-through rate to your site.

In addition to the 4“C”s of SEO there is another factor to keep in mind when implementing your SEO plan; mobile. Google gives added value to websites that are mobile-friendly so make sure your site is mobile optimized to help your SEO efforts and stay ahead of your competition. Implementing these tactics can go a long way in helping to boost your ranking, so get optimizing!