Contact: Anne Donohoe/Charlotte Maumus
KCSA Strategic Communications
212-896-1261/212-896-1269
adonohoe@kcsa.com /
cmaumus@kcsa.com
Firm's Creative Group Honored for Design Excellence by The International Academy of the Visual Arts
NEW YORK, July 22, 2009 - KCSA Strategic Communications has won three Awards of Excellence for creative print media design in the 15th Annual Communicator Awards competition.
The International Academy of the Visual Arts award program honors creative excellence for communications professionals. KCSA was honored for creative and design work for its clients Genesis Lease, and a rebranding of corporate identity for KCSA Strategic Communications.
After designing two annual reports in 2006 and 2007, and having worked with KCSA in other investor and public relations capacities, Genesis Lease, a global commercial aircraft leasing company, turned to KCSA's creative division for its 2008 annual report. KCSA worked closely with Genesis Lease to create an annual report that connoted how the company wanted to be perceived by all stakeholders, including shareholders of stock and current and potential customers and partners. The result was a sleek, geometrically-inspired annual report complete with a removable, perforated section that can be made into an old-fashioned paper airplane.
After relocating offices and focusing on a more integrated company, KCSA created a new identity for itself that more accurately reflected the company's full-service capabilities that include investor relations, public relations, and creative and marketing services. The new KCSA Strategic Communications mark is a red circle - half solid and half three semi-circles lines - that represents the company's core three service areas. New signage, complete corporate identity makeover and a new website completed the new brand look of the company.
"We have been a company largely know for our public and investor relations services but are thrilled that our Creative Group is being recognized for their truly stellar work," said Jeff Corbin, CEO, KCSA Strategic Communications. "We have a solid team of designers that are able to closely work with clients and truly listen to their needs in order to deliver them creative services that integrate with their overall communications objectives."
The Creative Group at KCSA Strategic Communications specializes in delivering design-driven solutions, including brand strategy and development, corporate identity systems, website design and development, print and online advertising, print and online direct, marketing and sales collateral, books and publications, environmental graphics and exhibitions and comprehensive communications systems.
About KCSA Strategic Communications
Now in its 40th year, KCSA Strategic Communications (
www.kcsa.com) is the only corporate communications firm in the nation that integrates investor relations, public relations and marketing services. The firm's customized programs and strategic counsel create communications solutions for public and private companies allowing them to effectively reach their desired audiences and achieve their business marketing goals.
