Douglas Simon and Lewis Goldberg discuss "The End of Public Relations" and it's transition to "Strategic Communications"
"There's no such thing as public relations, there's only communications."
"Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications."
"For consumer facing products and services, I think it needs to be much more of an open dialogue."
"It's not answering the question that the client asks in the way they expect it, it's answering the question the client asks that actively accomplishes the goal they have laid out for themselves."