Theresa Valenti is Director of Marketing at KCSA.
Theresa is a marketing strategist with over 15 years client and agency experience managing integrated communications for a diversity of consumer and business-to-business brands. She has managed global brand communications at IBM, Ogilvy & Mather and DDB Needham, leading programs for brands such as ThinkPad, Mobil Oil and Digital Equipment. Her work on the IBM e-Tools campaign earned an EFFIE for campaign effectiveness at achieving business objectives.
At KCSA, Theresa has led a wide range of marketing efforts including the corporate rebranding of The Wendy's Company, the creation of new websites and the development and successful implementation of email, advertising and social media campaigns. |
|
Theresa also has extensive experience in lead management systems, partner program management and global market research. She combines strategic thinking with pragmatic execution to deliver measurable business results.
Theresa has a Bachelor of Arts degree from Douglass College at Rutgers University. |
