Human Capital

Human Capital (HR) Public Relations Practice

KCSA has long been at the forefront of strategic communications, investor relations and capital formation for Human Resource businesses, and over the last several years, has emerged as the advisor differentiating Human Capital tech platforms, start-ups and larger organizations in the North American market. With a cross-functional approach that leverages KCSA’s public relations, investor relations, social media, and capital markets departments, we work with brands to establish their investment thesis and corporate narratives.

While start-ups rely on KCSA to develop their brands and introduce them to sources of capital, larger private and public companies trust KCSA with comprehensive strategic communications and investor relations programs that include corporate reputation, executive visibility, and crisis preparedness strategies. KCSA has also worked with brands to address challenges related to the human side of the business, those related to diversity, gender, and pay equality ensuring our clients are thought leaders and maintain trusted positions at the market’s forefront.

With one of the most well-regarded Human Capital practices in North America, comes an unmatched level of strategic and forward-thinking council. KCSA ensures client narratives and communications reach all stakeholders and that clients are well prepared for every situation – product launches, corporate milestones, earnings announcements, transactions, crises, executive transitions, fundraises, executive visibility opportunities, etc.

Case Studies

Situation:

  • Engaged KCSA to assist with brand awareness in the Boston market and on a national level.
  • Raised profile of three divisions by positioning overarching services to mid and senior-level executives in job transition or looking to build leadership and management skills.

Strategies/Tactics:

  • Launched a three-pronged communications program geared towards raising the Company’s profile, as well as the expertise of each division within the company.
  • Secured byline opportunities with human resource-focused trades to introduce over 15 executives’ knowledge and expertise in the sector.
  • Capitalized on human resource news of the day to build relationships with top-tier business media.

Results:

  • Established deep relationships with key human resource trades and top-tier business press. 
  • Positioned Managing Partner as a go-to source for all things workplace/career.
  • Expanded scope of engagement to cover two additional markets after acquisitions in 2019.
  • CEO is now viewed as leading career management expert in the Boston metro area.

Situation: 

  • Engaged KCSA to develop and execute a targeted communications program highlighting its tested methodologies to raise awareness around pay equity and the Company’s profile with key target audiences.

Strategies/Tactics:

  • Launched a two-stage communications program:
    • Stage I: Primarily geared toward raising the Company’s profile with the human resource community.
    • Stage II: Capitalize on the success of our human resource and trade-focused comms program to increase the CEO’s profile with top-tier business/finance media.

Results:

  • Established deep relationships with key human resource trades and top-tier business/financial media.
  • Positioned the CEO as a go-to resource for the media and highlighted the Company’s unique approach to pay equity. 
  • Secured monthly byline placements in Fast Company.

Bloomberg

New York Times

Fast Company

Let’s Strategize Together

Anthony Feldman

Senior Vice President
(617) 921-0984
afeldman@kcsa.com