The legal cannabis industry is still being built – in fact, the prevailing joke is that the cannabis industry is akin to building the plane as you fly it. This leaves brands and Multi-State Operators (MSOs) in the United States competing for market share and mind share. KCSA was tasked with creating differentiated brand awareness for the company as well as providing capital markets advisory services.
4Front not only had a great story to tell, but one of the most well-respected industry experts and drug policy advocates at the helm – Kris Krane, Co-Founder & President. Kris has a unique background in advocacy that makes him an exceptional entrepreneur and business leader. Plus, he loves to write. We wanted to find a “home” for his content via a reoccurring column. And Forbes proved to be the perfect mix of business /investor audience who would regularly find the columns of interest as they learned more about the space. After providing sample columns and column ideas, we secured a bi-monthly column at Forbes.
In 2018, Kris penned his first column as a Contributor. Now, nearly three years later, Kris has been named Senior Contributor and some of his most successful columns have garnered more than 250,000 views. The columns allow for Kris to provide thought leadership and commentary on everything from the STATES Act, to the Biden Presidency, to drug policy, federal legalization and content for the investment community. Kris is often cited as a Forbes Columnist, and his work has been amplified and repurposed by others reporters covering the industry.