Social & Digital Media

KCSA develops strategies that include the right channel mix and content approach to reach relevant audiences with engaging messaging where they are already active. Following the fluidity of social activity, our team takes a structured, yet nimble, approach to channel management and social copywriting that incorporates your main messages, while also keeping a steady pulse on real-time conversations for engagement opportunities.

Whether we are live tweeting your earnings conference call, positioning your C-Suite executives on LinkedIn as experts or launching a creative campaign to attract new customers, KCSA has deep experience with clients across a variety of industries. Our team develops engaging social posts and designed rich media assets to help companies maintain an active online presence, break through the clutter and continuously provide value to followers.

In today’s digital landscape, the catalysts that build brands, drive sales and generate investor engagement transcend traditional communications channels. Internet personalities, advocacy groups, online media and affinity groups are the new engines of influence. Our integrated account teams draw on relationships in online and offline media to help identify, engage and leverage the unique influencers that can help make your digital marketing efforts a success.

Using specialized social listening and analytics tools, our team regularly monitors industry topics and brand mentions to identify popular themes, most active channels and those who are leading the discussions for engagement opportunities, content optimizations and influencer list development. We are able to quickly identify trends in your industry and help you join timely and relevant conversations in real-time.

Adapting content and responses for each social media channel and specific audience segment is the lynchpin to successful social media management. Our team develops and employs monitoring and response protocols for proactive reputation management and to ensure consistent brand interaction. Our clients trust us to manage their entire social media presence, a responsibility we take very seriously.Our community managers are well-rounded professionals with skills in copywriting, design, photography and videography.

Metrics matter. Knowing how a campaign actually influences an audience and what that audience has done is the only way to prove our value, as such Accountability is our credo at KCSA. Every client receives detailed monthly recap reports that highlight our efforts and performance, including measurable results for each channel and social post to help optimize and inform future content planning. We understand that meeting your business objectives on time and on a budget is how you will be judged by your stakeholders and therefore, we hold ourselves to the same standards.