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KCSA Investor Survey Shows Individual Investors See Buying Opportunities in Uncertain Economic Environment

KCSA Investor Survey Shows Individual Investors See Buying Opportunities in Uncertain Economic Environment

June 17, 2020

  • Investors Continue Buying Across an Array of Sectors; Show Reticence Towards Investing in China;
  • Twitter is the Go-To Social Media Resource When Making Investment Decisions

While the global COVID-19 pandemic may have put much of the world’s business activity on pause, it did not stop individual investors from buying up stocks, according to a survey from KCSA Strategic Communications.

The survey, which polled individual investors, found that 60% of investors have purchased equities since March 1, 2020 while approximately a quarter of investors maintained their existing positions.  

What are these investors buying? 

Of the 11 commonly recognized global market sectors, the top three that are most attractive to investors include:

  • Healthcare 
  • Information Technology
  • Energy 

What are investors shying away from?

China. 

Two-thirds of investors (77%) indicated that they do not think China is a good investment. 

How are they making investment decisions? 

Twitter Twitter and more Twitter. Forty-three percent of investors polled said that they turn to Twitter as their social media platform of preference when making investing decisions, Facebook (28.7%), LinkedIn (22.6%) and Instagram (7.8%) all trailed significantly behind. 

Net Net

With news that we are officially in a recession (or a bagel for you West Wing fans), now is not the time for public companies to shy away from telling their stories to investors. Yes, the market is fluctuating, but investors aren’t pulling their money, rather, they are looking for opportunities to put their money to work.  

Methodology

The KCSA Investor Sentiment Survey, which was analyzed in June 2019, collected data from more than 150 individual investors from May 18 - June 5, 2020.

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